MJBizCon 2025 After Hours Recap: Culture, Community & Live Activations at NuWu
A look inside the performances, media moments, and community-driven activations that brought MJBizCon to life after dark.
While MJBizCon fills the daytime with panels and meetings, the culture of the industry truly comes alive after hours. Throughout MJBiz week, NuWu transformed into a central gathering space hosting performances, media events, live activations, and moments that brought cannabis culture off the convention floor and into real time.
NuWu After Hours wasn’t about exclusivity. It was about access, collaboration, and creating spaces where the industry could connect authentically.
NuWu After Hours wasn’t about exclusivity. It was about access, collaboration, and authentic connection.
Media Day at NuWu: Setting the Tone Before the Expo
MJBizCon week kicked off early with Beard Bros Media Day at NuWu. The event offered approved media and creators early access to the brands, people, and stories driving the industry forward.
From interviews and live podcast recording to informal networking, Media Day positioned NuWu as a platform for storytelling not just retail. It set the tone for a week rooted in connection, access, and conversation.
Before the expo floor opened, the conversations had already begun.
Live Performances & Cultural Moments
As the week progressed, NuWu After Hours brought major energy to MJBizCon nightlife. On Thursday, December 4, legendary Houston rapper Mike Jones took the stage, delivering a performance that turned the venue into a packed, high-energy cultural moment.
Later in the week, when Jerome Baker Designs teamed up with Jimmy Kimmel Live for a special activation in the NuWu Courtyard during MJBizCon week, it was the kind of crossover moment that defines where cannabis culture is headed blending media, artistry, and community in one space.
Mike Jones Live at NuWu After Hours
Mike Jones performing live during MJBizCon 2025 After Hours at NuWu Cannabis Marketplace in Las Vegas.
While live music set the tone, interactive experiences kept the energy moving.
Interactive Activations: Joint Wars at NuWu
What happens when competition meets cannabis culture?
Adding to the mix was Joint Wars, an interactive rolling competition that brought entertainment, craftsmanship, and friendly competition to the forefront.
Events like Joint Wars showcased the appeal of participatory activations — moments designed not just for viewing, but for engagement, content creation, and shared experience.
From Convention to Community
Throughout MJBizCon week, NuWu After Hours became more than a destination it became a connector. Artists, operators, media, brands, and attendees found common ground through live music, conversation, and culture-driven programming.
Community is built in the spaces that come alive after the doors close.
Community moments from MJBizCon After Hours at NuWu.
➡️ Planning a future activation, performance, or collaboration?
Explore upcoming events at NuWu Cannabis Marketplace.